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Acer: Windows 8 still not successful


Acer's Windows 8-based Aspire S7.


(Credit: Acer)

Acer hasn't been doing well lately, and the company is pointing a finger at weak demand for Windows 8.


"Windows 8 itself is still not successful," Acer president Jim Wong told Bloomberg in an interview published yesterday. "The whole market didn't come back to growth after the Windows 8 launch, that's a simple way to judge if it is successful or not."


Acer was stung by an annual loss in 2011 and will post another loss for 2012, according to the Wall Street Journal. Last week, the company announced a $120 million write-off on the value of its Gateway, Packard Bell, eMachines, and E-Ten brands and said it would discontinue its eMachines products.


Instead, the Taiwanese PC maker has seen a healthy response to its Chrome-based notebooks. Making up 5 to 10 percent of Acer's U.S. PC shipments, Chromebooks have generated strong sales for the company, Bloomberg reported.


"You saw that all the marketing and promotions were not as broad as Windows 8, so to reach this success is encouraging," Wong said in the interview. The Chrome OS requires no lic... [Read more]





by Lance Whitney via CNET


Acer: Windows 8 still not successful Acer: Windows 8 still not successful Reviewed by Ossama Hashim on January 28, 2013 Rating: 5

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