Apple's Schiller: A cheaper iPhone? Um, no

"Read my lips..."

(Credit: James Martin/CNET)

LAS VEGAS -- I had always fancied that when CES comes along, Apple's devious PR people sit around and wonder which little rumor to toss out, just to turn the heads of those who gawp here.

Of course, there's no proof that this week's hearty rumor -- that Apple will produce a cheaper iPhone -- came from Cupertino, but the leak seemed timed with a stroke of mischief regardless.

So as CES reaches its later stages, news emerges that Apple's SVP of worldwide marketing, Phil Schiller, has declared himself on the subject -- a declaration that can be roughly summarized as "Hah."

The Next Web reports that Schiller gave an interview to the Shanghai Evening News yesterday in which he said: "Despite the popularity of cheap smartphones, this will never be the future of Apple's products. In fact, although Apple's market share of smartphones is just about 20 percent, we own 75 percent of the profit."

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  by Chris Matyszczyk via CNET