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ZTE gets more love from the carriers


The Grand S may mark ZTE's coming-out party in the U.S.


(Credit: Lynn La/CNET)

LAS VEGAS -- When the head of ZTE's North American business, Lixin Cheng, approached the U.S. carriers about building smartphones more than two years ago, he was met with skepticism.


During Cheng's meetings here at this year's Consumer Electronics Show, the carrier executives have told him: "Show me more."


It's indicative of the tremendous strides that ZTE has made in its relationships with the carriers, even as its brand continues to fly under the radar for consumers. After toiling in relative anonymity for the last two years building low-end and mass-market smartphones, the company seems poised to have a bigger impact in 2013.


Take the debut of the ZTE Grand S at CES. It's the latest flagship smartphone from the Chinese company, and it comes with all of the buzz-worthy specifications for a thin design. Typically, a high-end phone from an unknown vendor like ZTE would never make it to U.S. shores, but Cheng confirmed that the Grand S would launch here later this year.


He declined to specify when or with which carrier partner.


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ZTE gets more love from the carriers ZTE gets more love from the carriers Reviewed by News Tracker on January 11, 2013 Rating: 5

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