Facebook, always looking for ways to help advertisers get more out of the social network, is reportedly getting close to inking a deal to buy Microsoft's Atlas advertising platform. News of the discussions surfaced in December, but according to a report in Ad Age, the agreement could come as early as next week.
The price, according to the report, is expected to be less than $100 million. Spokespeople for both companies declined to comment.
Microsoft's Atlas Solutions is an ad-serving product that helps advertisers buy and manage ads. The software giant acquired the business as part of its $6 billion acquisition of aQuantive in 2007, which was Microsoft's largest acquisition to date.
Microsoft, which ended up writing off most of the acquisition costs, has reportedly been trying to sell Atlas for a while. Most recently, it was in ... [Read more]
by Paul Sloan via CNET
Posts
No comments: