EveryBlock circa 2009.
(Credit: Screenshot by Don Reisinger/CNET)
NBC shut down its hyperlocal news site EveryBlock -- a data-driven platform that let users search for news based on where they live -- because the site wasn't doing well as a business.
EveryBlock, once heralded as an innovative approach to media, said its final goodbye to its users in a blog post on the now dark site:
It's no secret that the news industry is in the midst of a massive change. Within the world of neighborhood news there's an exciting pace of innovation yet increasing challenges to building a profitable business. Though EveryBlock has been able to build an engaged community over the years, we're faced with the decision to wrap things up.
An NBC executive told news watchdog Poynter that EveryBlock "was struggling with the business model, " and so the media corporation decided to close it.
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by Donna Tam via CNET
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