(Credit: Netflix)
Netflix is releasing the full 13-episode season of "House of Cards" for its domestic and international subscribers today. It's a huge bet for the company in its quest to become more like HBO, with high-profile, original programming to differentiate it from competitors. The season of "House of Cards," starring Kevin Spacey and Robin Wright, is believed to cost around $50 million.
Netflix is offering the first episode free to non-subscribers. If they want to view the remaining episodes, they need to sign up for the minimum $7.99 a month. The company will also throw some marketing at "House of Cards," although the Netflix landing page for non-subscribers doesn't yet mention anything about the new program.
It could be that customers sign up for a month, watch the complete "House of Cards" series and then cancel the service. But Netflix is investing in much more exclusive programming to keep the monthly payments coming.
The company has already been producing original content with "Lilyhammer," which will be entering its second season. Netflix is also exclusively producing a horror thriller, "Hemlock Grove," that will debut on April 19th, "Orange is the New Black" from the creator of "Weeds" and "Derek" with Ricky Gervais. In addition, Netflix is bringing a fourth season of "Arrested Development" in May to it... [Read more]
by Dan Farber via CNET
Posts
No comments: