Sprint's flagship store in the Flatiron Building in Manhattan.
(Credit: CNET/Marguerite Reardon)
Sprint Nextel is in for a massive overhaul.
The nation's third-largest wireless carrier will finally rid itself of the Nextel albatross -- both the service and the name -- by the end of the first half. It will merge with SoftBank, giving it access to cash to speed its network deployment. It will also acquire full control of Clearwire, giving the company the best spectrum position in the nation, according to one industry official.
The changes represent a massive identity shift for Sprint, and one that brings hope and optimism to the company and its leadership. Sprint, which has long struggled to juggle both networks while attempting to turn around several quarters of losses and customer defections, may finally be turning a corner with the big changes set to take effect in the coming months.
"We'll exit 2012 on a strong basis once you get past the first half when all the noise is cleared," said Chief Financial Officer Joe Euteneuer, his excitement about getting past the next few months evident in an interview with CNET.
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by Roger Cheng via CNET
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