TiVo says Taco Bell won the Super Bowl

Nosotros somos jovenes. Indeed.

(Credit: TacoBell/YouTube Screenshot by Chris Matyszczyk/CNET)

The morning after the Super Bowl, there is a constant discussion about the dropped passes, the unnecessary roughness and the terrible calls.

Yes, of course I'm talking about the commercials.

Many media companies weigh in and declare that they know which of them moved the populace to wild emotions and untold paroxysms of brand loyalty.

TiVo, meanwhile, constantly checked the pulses and sweat glands of its subscribers and came out with a simple declaration: the most engaging ad of the Super Bowl was the one for Taco Bell.

Yes, the one where the older people behaved like younger people and looked no more sensible doing it.

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  by Chris Matyszczyk via CNET