Twitter bumps the price of Promoted Trends to $200K

(Credit: Illustration by James Martin/CNET)

In a sign that suggests healthy demand for Twitter's advertising, the microblogging site has reportedly increased the daily price of its Promoted Trends to $200,000.

The new price, which is a 33 percent increase over the previous price, went into effect earlier this year, according to an All Things D report. The price has increased 150 percent since the program launched in 2010 with a daily price of $80,000.

Twitter promotes the feature as a way for business to increase interest in a brand or product. Promoted Trends appear in Twitter's Trends section to the left of the users' Twitter feeds, denoted by a yellow arrow. Presuming Twitter sells one Promoted Trend a day, the program could generate $73 million in revenue.

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Some of the big-name users of Promoted Trends have included Virgin, HBO, Samsung, and Je... [Read more]





by Steven Musil via CNET