Flashy brochures, data-packed whitepapers and expensive reports are all common tools used in marketing today. Some vendors don’t properly validate their marketing claims nor include context in these types of materials. Customers need all the facts and skewing materials makes them feel duped not educated.
For example, take today’s #BBFactCheck on this Good Technology “whitepaper,” in which they compare themselves to a 2010-era BlackBerry. Four years passed is an eternity in technology years. Needless to say, Good needs to make some…tweaks. Since we’re the subject of this material, we thought we could provide some useful feedback and show Good what they’re actually trying to compete against.
Take a look at our suggestions for Good’s marketing team and click on the edits to learn more about how BlackBerry really compares.
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Download the BlackBerry Fact Check here: BlackBerry Fact Check – Good Technology Comparison
by BlackBerry via Inside BlackBerry
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