Carphone Warehouse, now part of the Dixons group improbably titled Dixons Carphone, has today launched its own new UK mobile network, dubbed "iD".
Quipping that the network is "designed for a data-driven generation" and boasting the "lowest priced" 4G plan in the current UK market, Carphone Warehouse says that iD is "built around what the customer wants," and, "addresses consumer frustrations with current mobile phone plans."
iD will become available as a network you can sign up with from May, but as with several other UK networks, it is part of an agreement between Carphone Warehouse and an existing major network for the former to use the latter's infrastructure under its own branding, and with its own plans in place. Tesco Mobile already does this with O2's network, for instance.
Still, that doesn't mean you can't get a better deal with such arrangements! iD promises "a set of market-leading, introductory offers," with "increased contract flexibility," and "greater access to free data roaming." As well as this it also claims to have the "best value 4G" on the UK market.
So what about that blurb about tackling customer frustrations? Well iD is planning a three-pronged approach. First up is the dreaded "Bill Shock", which iD wants to do away with by offering a "standardised bill each month" with "controlled and capped plans at the lowest price on the market." Sounds good.
Next up is data roaming abroad. Apparently iD's roaming plans "cover more European countries than anyone else". Oddly enough it actually has more than Three, which also offers free roaming for quite a range of countries. iD's grand total is 22, including non-EU countries Australia and the USA.
The last prong is "Flexibility". iD is offering 12 month contracts (although all networks are required to by law, they just don't have to put them up front and prefer to push 24 month ones, of course), and "the flexibility of shorter term commitment," even on 4G.
As well as jumping in online, iD will be available to sign up to in all Dixons Carphone group stores including Currys, PC World, and of course, Carphone Warehouse itself.
And as a tasty titbit, iD is talking about its first "mega offer" (limited time, we might add) of a Samsung A3 with a 12 month 4G plan; netting you 1GB of 4G data, 300 minutes and 5,000 texts for £19.50 per month.
by pbriden via Featured Articles
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