Sony Becomes More Devoted To Android

If recently HTC and Samsung were thought to be the most Android devoted manufacturers, we can’t say the same thing at the moment. HTC is losing its positionsvery fast. Samsung launches more and more Galaxy line handsets. LG is trying to make some competition to other top OEMs. Chinese manufacturers are focusing only on cheap Android smartphones. And what about Sony? Sony is doing what it should do—Sony’s portfolio is already full of Android 4 ICS running smartphones that can meet everyone’s taste.

Many geeks are not satisfied with the strategy Sony runs on, and most of them are even kidding as the Latin alphabet’s letters won’t be enough for its devices. Honestly, there is a true in this joke, but before it happens, we’d like to get acquainted with the recently announced devices of Sony and to find out whether they have something unique in their specs list, or by this move Sony is just trying to repeat Samsung’s policy. Whatever it is,Sony mobile phones can be considered as real rivals in any category. Especially it refers to Android handsets, because Sony launches only Android-packed devices yet. There is no word whether the Japanese company will come up with WP8 running handsets or not, but at the moment Sony shows it’s the most Android devoted smartphone maker, because Samsung and HTC have already made public their plans related with Microsoft’s operating system.

Almost every month we hear about new smartphones coming with Sony branding. August was marked by IFA 2012 and Sony’s show at the event, because the manufacturer unveiled three new smartphones and its first tablet. So we can say each month Sony refreshes its portfolio with at least two or three devices that are designed for all kinds of users. On the one hand, we have to greet such a hard work the company is doing, but on the other hand, we must observe those handsets scrupulously to find out whether they differ from each other or not. In some sense, the price tags can be the main differentiating factor for this deal, but basing only on them won’t give the whole picture. When looking at the cheap Sony phones’ prices, people can think those handsets are not worth their salt, but actually Sony’s low-end smartphones are the way better than other devices in the market. For example, the Sony Xperia Tipo deals will make a deceptive picture as we are dealing with a feature phone, while the Tipo has managed to win many users’ hearts due to its decent features. So we decided to separate the selling points of each Xperia smartphone and compare them with their prices—if a certain smartphone sporting a certain key feature has an appropriate price tag, then we can say the company is on the right track, otherwise, we can assume it will have the same fortune as HTC.

The first device we want to take a look at is the Sony Xperia Tablet S. This is the first tablet of the company and that’s enough to make a buzz around it. Of course, among its key features we can mention a Nvidia Tegra 3 processor clocked at 1.3GHz and Sony’s Mobile Bravia Engine technology powered screen. But these two specs are not enough to be compared with the new iPad. Moreover, the tablet market is full of similar tablets. So we think the only thing that can attract people is the branding. The tablet is already out at Sony. The 16GB WiFi, 32GB WiFi, and 16GB 3G models are available at £329, £379, and £429, respectively.

The Sony Xperia V is a mid-range smartphone and there is nothing to look at besides a 13MP camera with many welcomed features Sony’s Exmor R sensor is known for and IP57 certification it comes with. Thus we can say this handset is one of the most rugged smartphones in the world with a perfect camera. All in all, the Xperia V is the slightly alerted variant of the Xperia Acro S and it should cost less. The Acro S costs around £450, but this is a premium device and its expensive pricing is conditioned by this fact only. For example, its sibling the Xperia Go, which is packed with weaker features, costs only £219. So we tend to think if Sony sets a price tag between £250-300, the Xperia V can sell well. Thus it’s the price users will pay for a rugged cameraphone.

The Xperia T and TX will become flagships for the company and replace the current model, the Xperia S. The Xperia T sports a specs list that undoubtedly throws it into the category of high-end smartphones—it is packed with a 4.55-inch touchscreen, a dual-core 1.5GHz Krait processor, a 13MP camera, 1GB of RAM, and so on. Thus all achievements Sony has reached in the tech area are here. It’s the way better than the Xperia S, so it should cost more. I guess it will be available at £400, and it will be fair.

And finally, the Xperia J is a low-end smartphone that allows users to have an Android 4.0 experience. On the whole, when we talk about a low-end Android device, we think it must sport none-eye-catching features, but this is not the case. The Xperia J looks stylish and is packed with many specs that are very useful. It’s a budget phone and will cost under £200.

So what we have? Sony powers each of its smartphones with at least one amazing feature and sets a price to meet the demand. Besides this, every time the company announces a new set of new devices, we see one high-end smartphone that includes all goodies Sony has at a certain moment. This is an interesting strategy that still works, but the manufacturer can’t implement it goals without Android. That’s why Sony will remain one of the closest partners of Google for a long time.

Source: gandroidmix