Using Mobile Marketing to Promote Your Website

When it comes to getting the word out about the mobile version of your website, you can turn to various mobile marketing activities that reach customers right on their mobile phones.The most common of these marketing activities include mobile search engine optimization, mobile advertising, and marketing via mobile apps.

_{Mobile SEO}

Now that you have a mobile website, you have to optimize it for mobile search—traditional Web searching conducted on mobile phones. And search engine optimization (SEO) is even more important in the mobile world than it is in computer-based search.

The big difference between mobile and traditional search is that while traditional Web-based search results pages show ten results or more per page, most mobile search results pages show only three or four results per screen. That makes it much more important to rank at the very top in terms of search results; lower rankings will get relegated to a subsidiary screen, with the resultant decrease in visibility and click-throughs.

The other big difference is the local nature of mobile searching. Much mobile searching is for local businesses and events: movie times, nearby restaurants, local retailers, and the like. You can take advantage of this by optimizing your mobile website for this mobile/local search.

The best way to optimize your mobile site for search is to identify key-words that help identify the location of your business. That can include

any or all of the following: