What folks who haven't read any of the early Steve Jobs biographies don't know is that Steve Jobs -- at least, the way he was seen in public -- wasn't any more real than Ronald McDonald. He was a creation of Apple's advertising agency that successfully reformed Steve -- a slovenly guy who didn't like to shower, flush the toilet, or wear shoes, and had a tendency to cry if he didn't get his way -- into the near-superhuman person we saw on stage. This is not a trivial effort, and it really means being on stage for much of your life and rarely letting your hair down.
by Rob Enderle via TechNewsWorld
by Rob Enderle via TechNewsWorld
Alicia Keys: The Next Steve Jobs?
Reviewed by Ossama Hashim
on
February 04, 2013
Rating:
No comments: